Decanter Magazine: How do You Gracefully Report on Your own Demise?

In an article this week titled "Wine writers fall victim to recession", Decanter magazine starts off with this lead:

"The days of the print-based US wine writer are numbered, according to Decanter columnist Linda Murphy."

One paragraph later, the magazine creates its own irony with a bright red hotlink:

Click here to subscribe to Decanter magazine

Of course, the hotlink is to the PRINT version of Decanter. Gotta love it.